Areas of Expertise and Service

B2B marketing is experiencing a significant shift. Previously focused on creating awareness and providing sales support, marketing teams now play a direct role in driving revenue growth.

With my firsthand experience as a marketing leader across multiple B2B orgs, I offer support to brands navigating this evolving and challenging landscape.

GTM Strategy and Activation

Achieving year-over-year growth demands strategic Go-To-Market (GTM) strategy and activation.

Companies are adopting growth strategies like category diversification, PLG, ICP expansion, brand story refresh, competitive value-props, solution/use-case selling, etc.

I tailor marketing strategies that:

  • Cater to the businesses growth goals

  • Create powerful impressions with your ICP

  • Boost funnel performance and acquisition

  • Increase customer happiness & retention

Demand-gen and Funnel Performance

Funneling quality leads to sales stands as the top challenge for B2B marketing orgs.

In the competitive B2B tech market, marketing teams face the difficult task of efficiently generating quality leads while managing costs effectively.

To optimize marketing investment I will:

  • Audit current demand-gen performance

  • Optimize paid & organic strategies & workflows

  • Boost both lead quantity and quality

  • Reducing acquisition costs and increase ROAS

Marketing and Sales Alignment

Marketers and sales leaders recognize that effective acquisition hinges on the collaborative efforts between sales and marketing.

From inbound lead workflows to sales enablement, the partnership is essential for quality pipeline growth.

I work with sales to ensure they have:

  • Effective lead distribution workflows

  • Intent & engagement alerts for their accounts

  • The content they need to address pain points

  • Best practices to action real-time alerts

Whether you're crystal clear on your marketing needs or just starting to explore the possibilities, I'm here to help.